AIM-listed social video company Brave Bison (BBSN) jumped 76% this morning after announcing a partnership with Chinese internet giant Tencent.
The partnership will see Brave Bison supply Tencent with licensed video content from Western-based creators that would be suitable for a Chinese audience.
The new agreement will give Brave Bison exposure to over 1.5bn Chinese viewers.
Tencent is one of the largest technology companies in the world, generating $21.9bn of revenue last year.
The tech firm owns Chinese messaging giant WeChat, which has over 1bn monthly active users and 902m daily active users.
Brave Bison will be launching with six channels and over 25 videos on Tencent platforms, encompassing genres like Supercars and Parkour - regularly uploading new content as the platform grows.
Claire Hungate, Chief Executive Officer, commented: "Social video is consumed very differently in China, so we're delighted Tencent looked to us as social video experts to work with western-based creators.
“We will ensure their videos are right for the platform and territory and most importantly deliver content to Tencent which will engage and entertain their audience. This deal further cements our APAC expansion strategy."
Brave Bison is a social video company that seeks to “make it simple for content owners, creators, brands, publishers and platforms to unlock the value of online video, whether on a licensed, ad-funded, direct to consumer or paid placement basis.”The London-listed firm’s clients include P&G, Shell, PUMA and Hyundai.
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