Attraqt Group (AIM: ATQT ) has been named a certified commercetools technology partner, meaning global retailers will now have full access to the company’s online platform.
The provider of online experience orchestration said retailers will have full access on the commercetools marketplace to orchestrate highly relevant shopper experiences with next generation AI-driven search, merchandising and personalisation capabilities, at scale.
The group said the partnership will provide its customers with ‘the foundations of a modular, agile technology stack’ and ‘the ability to grow their digital businesses without limits.’
Its partnership strategy remains a major focus in order to drive innovation, provide access to new markets and to support its ability to scale quickly
Attraqt noted that commercetools are ‘pioneers of API first, microservices architecture in multi-tenant SaaS technology, empowering enterprise retailers.’ It said this morning’s partnership represents “another step forward” with previously secured partnerships.
Both companies are now in the process of bringing a number of new joint customers online.
Over the past three months, Shares in Attraqt Group have trended up from 27.5p to open at 31p this morning.
"Our joint solutions as both pioneers and innovators in ecommerce are a great fit and the timing is perfect. The need to revolutionize digital capabilities has hit a point of urgency for retailers and brands following the pandemic,” said Mark Adams, Chief Executive of Attraqt.
Adams informed investors that the opportunities for accelerated ecommerce revenue and growth opportunities were “immense” during the current climate, commenting:
“The sheer speed and agility required to respond to customer demand for brand-led connected and compelling online experiences on the shopper journey, while still trying to hit commercial goals has never been more critical.”
“Our partnership with Attraqt gives our customers access to a next-generation approach that uses AI to understand and respond to customer behaviour in real-time, along a customer journey that gets increasingly complex to manoeuvre,” said Dirk Hoerig, CEO of commercetools, adding that this was “a transformational moment in eCommerce history.”
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