Bango (AIM: BGO ) announced that it is using its data-driven commerce platform to power bundled subscription services for BT (LON:BT.A), the UK's leading telecommunications firm.
It said BT has selected the Bango Platform as ‘a key integration point’ to deliver a range of third-party products and services to its customers. This new partnership is expected to open-up greater entertainment and commerce opportunities for BTs broad customer base.
This is the first launch for BT with BritBox, a BBC-ITV digital video subscription service which will enable eligible customers to select a 6-month complimentary subscription to the full BritBox service, after which, customers can add a longer subscription to their BT plan.
Today’s launch also represents the first activation through the Bango Platform for BritBox.
The Bango platform will enable BT to deliver customer offers across all channels, offering several essential features including, inter alia, simple activation of offers by customers and one-click billing when customers choose to continue these services beyond the end date.
Shares in Bango have increased 7% since September 2020 to open 2.30% higher at 156p this morning following the announcement.
‘Crucially,’ the company highlighted to investors, ‘the Bango Platform enables BT to offer multiple third-party product bundles, and bundles combining first and third-party products.’
Bango noted that it provides powerful data insights ‘to ensure the most attractive offers are presented to each selected customer segment, all through one common platform.’
Its technology will enable BT to enhance the content ecosystem available to customers, so they can enjoy ‘greater freedom and flexibility’ in the range and way they consume content.
"We are delighted to have been the first to use Bango's commerce platform to help BT entertain their customers with the biggest and best collection of British content available, anywhere,” commented Lee Marshall, Director of Product of BritBox.
Commenting on the partnership, Paul Larbey, CEO at Bango said BT will benefit from Bango data insights to optimise the targeting of product offers to boost consumer engagement.
He added, “BritBox is an exciting initial launch, we look forward to powering many more leading third-party services for BT."
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