Bidstack (AIM: BIDS) , the native in-game advertising group, told investors on Wednesday it established an Advisory Committee to bring high profile executives from the video games and digital advertising industries.
The first two appointments were Pete Beeney, and Joel Livesey. They are to provide strategic input and direction to the Board, and to assist with bringing introductions to key counterparties.
Pete Beeney spent the last six years building and managing Spotify’s global partnership with marketing and communications giant WPP.
Joel Livesey, Director of Partnerships at The Trade Desk, oversees supply-side strategy and activation, working directly with many publishers and technology partners.
Shares in Bidstack were trading 13.46% higher at 14.75p a share following the announcement
James Draper, CEO, said, "We are delighted to welcome our first Advisory Board members, Pete and Joel. Their experience within advertising - from Out of Home, to global programmatic trading, has already helped our team make huge strides both commercially and technically.”
"The recent announcements from Google (Stadia) and Microsoft (Xcloud) are the first signs that the video gaming industry is moving towards a streamed subscription model, akin to what Spotify created in the music industry.”
"Spotify's ad format was seen as "net-new" inventory and, initially, as an interesting challenge for DSPs to integrate, when Spotify's advertising offering was launched. With Pete's knowledge and understanding of how WPP could buy and report on that inventory, he was a logical appointment.”
“Joel is a leading light at one of the world's best-known DSPs. We are looking to integrate Bidstack into major DSP platforms, given that's where the majority of digital display advertising dollars are spent - so Joel's advice and assistance will be of great benefit."
Follow News & Updates from Bidstack here: