Brave Bison (BBSN) revealed on Monday that its newly launched Snapchat show ‘Slick’, has reached 40 million unique viewers in less than two months.
The AIM-listed social video company’s new show has built up 2 million subscribers within 4 weeks of launch, and is focused on male grooming, aimed at a young audience.
Launched on December 2nd 2019, ‘Slick’ is reaching a highly engaged 13-24 year-old male audience, part of the ‘coveted’ Gen Z audience, the company said.
The show is part of Brave Bison’s shift in focus to other platforms like Snapchat, lead by CEO Kate Burns, which has become a profitable revenue stream, the company said.
Brave Bison appointed former Google, AOL and Buzzfeed advertising executive Kate Burns as new Chief Executive Officer in April last year.
Shares in Brave Bison Group were up 17.78% at 1.325p during Monday morning trading
Under the leadership of CEO Kate Burns, the firm said it chose to sustain and grow its programming organically within the Snapchat Discover model.
CEO Kate Burns commented: “We had strong faith in Snapchat, which led us to a period of experimentation on the platform. We started experimenting with what the audience wanted and tailoring the content specifically to that need.”
She said: “Within just 6 months we have built a strong net revenue advertising business on Snapchat Discover. The fast success of Slick shows how effective the platform can be for content makers when all components are in place.”
Allenby Capital, the company’s Broker and Nomad said: “Snapchat has become profitable revenue stream for BBSN through multiple shows. This forms part of the strategy to diversify BBSN's platform offering from Facebook and YouTube under CEO Kate Burns”
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