Gfinity (GFIN ) has entered into an agreement with Coca-Cola Hellenic Bottling Company (Coca-Cola HBC) as the tournament operator for its upcoming Coca-Cola COPA Challenge.
The esports and gaming solutions provider announced today that it has been appointed as the tournament operator for the challenge, a month-long new competitive gaming tournament.
The new gaming tournament, which is being launched by Coca-Cola HBC and presented by the NYSE-listed multinational beverage corporation, The Coca Cola Company, will see gaming influencers compete against one another at the prominent Football Manager title.
The company has described Football Manager as ‘a highly popular football management simulation game’ developed by British developer Sports Interactive and published by SEGA.
The tournament will take place over October and will consist of 8 shows broadcast digitally; four shows consisting of players choosing their teams, and four full competition shows.
Under the terms of the agreement, and as the tournament’s operator, Gfinity will work with Coca-Cola HBC to ensure the effective management of the event across the Republic of Ireland, as well as in Italy, in partnership with Italian tournament organiser PG Esports.
Under the terms of the agreement, Gfinity said it will also be responsible for the full operation of the tournament from the design stage through to launch and broadcast delivery.
The tournament is designed to be interactive, with viewers able to directly influence the event by voting on weekly challenges for players, enabling players to choose their teammates.
Coca-Cola HBC is also partnering with Just Eat both in Ireland and in Italy, to offer exclusive discounts on meals for viewers during the shows, enhancing their overall experience.
John Clarke, Gfinity’ Chief Executive commented: “One of Gfinitys strategic priorities is to deliver esports and gaming solutions for some of the world’s biggest brands and we are delighted to be working with Coca-Cola to operate what will be a very exciting tournament.”
In addition, Gfinity also announced today it has been appointed by ASK4 as the tournament operator for the company’s sponsored FIFA 22 tournament for students in purpose-built student accommodation. The tournament will run week commencing 20th November 2021.
Gfinity describes ASK4 as a specialist Internet service provider,which delivers ‘superfast connections’ to students and residents in multi-tenant buildings in the UK and Europe.
As an operator, Gfinity will be responsible for the full operation of the tournament, delivering an engaging experience for students at selected purpose-built student accommodation buildings in Sheffield (the home of ASK4), Leeds, Manchester and Birmingham, it noted.
Commenting on the ASK4 tournament, Clarke added: “Our partnership with ASK4 is also another example of our commitment to building communities for gaming brands across the spectrum, in enabling them to capture the imagination of fans around the world.”
Jess Glover, ASK4’s Head of Marketing said the Company will be staging the upcoming tournament with the aim of expanding it across the UK and Europe “over the coming years.”
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