Immotion Group (IMMO) , the immersive VR “Out of Home” entertainment group announced a partnership on Thursday with Aspro Parks to place a VR Cinema Pod in the Blue Planet Aquarium, Cheshire.
Immotion said it will be the first site in a potential roll-out of Immotion VR installations, as it is in talks for installations in the Bristol Aquarium as well as other Aspro operated aquariums.
Rod Findley, Immotion Group Commercial Director said: "I am very excited to be partnering with Aspro Parks for the Blue Planet Aquarium in Cheshire. They are an excellent brand and we feel that this will be a great starting place for a long and fruitful partnership.”
Aspro Parks is one of the largest European operators of leisure parks and centres with 68 locations across 10 countries including the UK, Spain, France and Germany.
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Immotion said potential Aspro installations will include “edutainment” content as well as pure entertainment content, for Cinema Pod-related and “multiplayer interactive” experiences.
Aspro Park have aquariums such as Blue Planet, Zoological and Marine Parks, Water Parks as well as Family Attraction Parks.
Mr. Findley said: “In many ways, Aspro is the perfect match for us in that they not only want the educational content for aquariums, but also can take advantage of the pure entertainment offerings like our multiplayer experiences and our bespoke roller coaster experiences in their other leisure sites.”
He added: “Our relationships with multinational leisure operators like Aspro and Merlin are an important cornerstone for our business and should provide a great opportunity for growth along with the addition of independent aquariums, zoos, museums and science centres worldwide.”
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