VR tech company Immotion Group (IMMO) has just announced plans to roll out four new immersive VR centres in cities across the UK.
ImmotionVR Centres will be opened at four intu shopping centres in Newcastle, Cardiff, Derby and Uxbridge.
The VR centres will feature immersive virtual reality experiences including Immotion’s new space adventure game Delta Zero, as well as themed experiences for Halloween and Christmas.
Delta Zero, which was released on 13th August 2018, allows customers to board their own virtual spacecraft and go on a “high-speed mission through the universe, battling enemy forces in an attempt to save civilisation from the threat of advanced alien technology.”
Immotion, which raised £5.57m with an AIM listing on 12th July 2018, said that most of the outlets will be centre aisle attractions, although St David's in Cardiff has opened a standalone shop that will also feature the latest Immotion racing car simulators.
Immotion’s virtual reality technology is now featured at seven sites owned by intu, which runs many of the UK’s most popular shopping centres.
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Immotion Group CEO Martin Higginson said: "We are incredibly excited to be working with intu to expand our portfolio of ImmotionVR outlets across its impressive portfolio of some of the UK's most popular shopping locations.
“Riding on the success of our existing VR centres, this roll out will positively impact our revenues. We look forward to bringing more high quality VR experience centres to more consumers across the UK, many of whom are trying VR for the first time, in the coming months.”
Immotion was formed from the merger of Manchester-based CGI company Studio Liddell and Los Angeles filmmakers C2K in January 2018.
The tech company's aim is to provide state of the art VR experiences to people visiting “high traffic leisure destinations” like theme parks, shopping malls, cinemas or museums.
These experiences include things like Star Wars-style space adventures, ghost trains, underwater whale watching and feeding dinosaurs - a specific experience the team created for the Yorkshire Museum’s Jurassic World exhibition.
These are brought to life through the use of both VR headsets and specialised “pods” - cinema-style seats that move with the action & offer full surround sound.
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Roger Binks, Customer Experience Director at intu, said: "Virtual reality has such exciting potential within our portfolio of the some of the UK's most popular shopping destinations where it could one day become as commonplace as stopping for a coffee with friends.
"Intu centres are focused on creating these kinds of compelling experiences for our customers to enjoy and we're excited to provide yet another new brand with a fantastic opportunity to flourish across the UK."
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