Before starting her own business, Lana Elie led a strong career in the fashion world, from marketing at Burberry to branding at VICE. This path led her to enter a new space that was unfamiliar territory. Living in a digital age, she recognised how the traditional florist had become constantly overshadowed. There was a clear gap in the market for innovation to revitalise the way in which florists were represented online. So, as the sole founder of her company Floom, she sought to connect technology to an industry typically characterised through its archaic values and organic process. Founded in 2016, Floom supports and empowers independent florists, allowing them to sell their own bouquets online to customers through a tech-enabled marketplace.
In this business lives episode, Lana talks navigating her way into a new industry, winning over investors and how she plans to scale her business globally.
The podcast is brought to you by online investment platform Vox Markets, which lets you track news and information about any UK listed company. You can listen to the interview with the inspiring entrepreneur below, and subscribe to our channels on iTunes and Spotify to get notified about new podcast episodes.
The podcast is brought to you by online investment platform Vox Markets, which lets you track news and information about any UK listed company.
Vox Markets lets you track news, RNS updates, pricing, research & announcements about the UK companies you follow in the market.