Live Company Group Plc has finalized its agreement to partner with Parallel Three Six Zero Inc., an international entertainment and music management company, and Live Nation Inc., one of the largest live entertainment companies in the world.
The US joint venture will focus on the exclusive promotion of BRICKLIVE, LVCG’s interactive experience branch, events throughout North America. The first of these will take place at The Star in Frisco, Texas and features statues of the state’s beloved NFL team, the Dallas Cowboys.
If successful, which its timing to coincide with Thanksgiving suggests it will be as NFL games are a staple of the American holiday, at least two more shows annually can be scheduled at the Star.
The potential partnership was first announced in September and cements LVCG’s standing in North America, especially the United States. The group has been steadily building up its American and overall international presence, having recently launched a three-year event tour of China.
Live Company Group are capitalising on the momentum they have carefully constructed and this latest American jaunt seems to promise an even greater breadth of opportunity.
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