Launching world beating portable oxygen concentrators at a time when there is a major industry shortage, is a perfect way of winning market share. That is exactly what Belluscura #BELL is doing alongside adding a new direct to consumer channel to complement its existing distributor led model.
In this latest interview, CEO Bob (Robert) Rauker takes Vox Markets through:
Current market demand. Start
New features offered by the latest X-PLOR device. 03:20
Case study to illustrate patient benefits. 06:25
Value of data aggregation. 08:25
Expansion of production. 10:40
Strategic rationale of DTC proposition. 12:30
Extra resource required. 19:00
Planned distribution outside the US. 20:40
Newsflow going forward 20:40
Future product launch. 23:20
Innovation cycle. 25:50