Life science business SkinBioTherapeutics (SBTX) , will launch AxisBiotix-Ps™ on Amazon.co.uk on Dec 6, 2023, aiming to expand into other European Amazon sites.
The supplement targeting sensitive skin like psoriasis has seen strong UK sales (80% retention) since its 2021 debut. Leveraging Amazon's wide reach aligns with a strategy to simplify access and boost sales, tapping into a market where 90% of UK adults shop.
Stuart J. Ashman, CEO of SkinBioTherapeutics, said: "The skin care market is a significant market, with an increasing global focus on health and well-being, and the demand for science-backed supplements is at an all-time high. The primary focus for AxisBiotix-Ps™ is growing our share of the market and using a sales channel like Amazon, which we use everyday, makes good strategic sense. We hope to announce the European launches on Amazon before the end of the year."
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