Sosandar (SOS) shares rallied after it revealed strong performance growth for the first half of the year, with record monthly revenues in September and October.
The AIM listed online women’s fashion brand said on Monday it expects to report £2.82 million in first half year revenues, a 53% increase from the prior year’s period.
In a trading update, it revealed a 47% increase in the number of orders to 64,709, a 43% increase in sessions to over 2.2 million and a slight bump in conversation rates.
Shares in Sosandar rallied 25% to 20p a share in late morning trading
In September, Sosandar began using TV advertising and trialed out-of-home digital media across key London train and Tube stations to increase its brand recognition and awareness.
That same month, it saw a record number of email subscriber sign-ups, with a 224% increase from the prior month.
For the six months to September, its customer database increased by 76% to 148,884, with 75,056 of them being active customers.
Ali Hall and Julie Lavington, Joint CEOs, commented: “As expected, the accelerated investment into marketing and product is producing strong results with record months in September and October.”
They added: “We are seeing strong engagement from our ever-expanding base of loyal existing customers and this will continue to increase as our product range grows further.”
“With a widened product range offering, strong balance sheet, and a broadened, aggressive, and increasingly effective marketing strategy, we are confident about the full year."
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