TMT: Media – LSE – M cap £78m – Price 168.00p – Non client QV

STV GROUP 

Broadening content and reach 

STV's full year results were in line with market expectations, with acquisitions helping push revenues up 12% in a tough market for both commissioning and advertising, particularly in H224. Total advertising revenue (TAR) for the full year was up by 5% (pre-commission), having been up 13% at the half-year, and is expected to continue to be soft for the first four months of 2025. It is still early days for the new CEO, Rufus Radcliffe, to be making his mark, but his initial assessment is that the business has strong foundations and is well positioned for market recovery. He is now working on putting together a strategy refresh that will see the group through to 2030 and which should be unveiled in May this year.