Zoo Digital (ZOO) , a provider of cloud-based localisation and media services, announced the expansion of its operations in India with the launch of a new production facility in Chennai.
The new multi-purpose facility adds to ZOO's existing location in Mumbai, in a strategic move to support the production of dubbing and other media localisation services in regional languages. ZOO says the new facility will avail of local talent to create "authentic localised content", helping address increasing global demand for high-quality South Indian language content and distribution of foreign titles in India.
"India plays a crucial role in the global media landscape, boasting rich linguistic diversity and a vibrant entertainment industry. As a leading localisation services provider, ZOO Digital recognises the immense potential of the South Indian market and is committed to supporting content creators in reaching these growing international audiences. Our new facility in Chennai further solidifies our presence in India, enabling us to deliver leading localisation services and unlock new revenue streams for globalised content." commented Rajiv Raghunathan, Managing Director for India.
View from Vox
ZOO's announcement of a new facility in Chennai marks a significant milestone in the media services provider's expansion on the subcontinent. The second facility should scale up capacity to more than double ZOO India's revenues in FY24, while catering to growing local demand for post-production in the region's wide array of languages.
The expansion follows a successful first full year for ZOO India since its integration into the group in March 2022. It also highlights ZOO's commitment to the region and its growing entertainment industry, recognising significant future potential with OTT revenues in India predicted to grow to approx. $4.5bn by 2026.
Follow News & Updates from Zoo Digital: