Crimson Tide Plc
TIDE:LN
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Company Profile
The company was founded by Barrie Whipp in 1996, originally specialising in telecoms and the development of CRM solutions. It was in 2004 that Crimson Tide established and launched its mpro mobile business solutions, which have now become the company’s sole focus. Crimson Tide has registered offices in the UK and Ireland and the company is a Microsoft Gold Certified Partner.
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Corporate
Board of Directors
Barrie Reginald John Whipp
Executive Chairman
Barrie founded Crimson Tide in 1996 and he formulated the ideas behind the Group’s mobile data solutions in 2003, recruiting the current management team in 2004. After a career in finance, he founded the financial services arm of Tiphook plc. He later became Group Managing Director of IAF Group plc which was subsequently admitted to the Official List in 1994. He has served as a non-executive director of Wills Group plc as well as a number of private companies. He is responsible for setting the Group’s vision and strategy as well as setting goals and targets for the Board.
Jacqueline Daniell
CEO
Jacqueline was appointed as Group CEO in August 2022 after holding the position of non-executive director of Crimson Tide since January 2021. She has over 16 years’ experience as founder, director and CEO of education businesses that use digital technology to drive positive change for young learners and the wider education sector. Jacqueline’s previous background in marketing has demonstrated how she has developed excellent relationships with key clients, stakeholders, government, and corporate institutions. She also has a track record of an ability to analyse trends, data, demographics, pricing models, and other strategies for improvement. Jacqueline’s early career centred on securing investment in regeneration and infrastructure projects to support public sector visions for strong local economies and good quality of life, winning the award for Global Action 2000.
Stephen Keith Goodwin
Non-Executive Director
Steve was appointed as Crimson Tide’s Chief Executive in April 2004 but has subsequently changed role within the company to be Finance Director, and now Non-Executive Director. Steve is a Certified Accountant with over 20 years experience at Board level, 18 years as a CEO. After training as an accountant working for Shell International plc, he joined Tiphook plc in 1988 where he became Group Financial Controller and later Finance Director of the trailer division. In 1993 Steve was appointed Managing Director of the rail division and in 1996 led the management team in a £30m management buyout working with Prudential’s venture capital arm and HSBC. The business was sold two years later to GE Capital where he stayed on as Managing Director of GE’s European rail business and gained further experience in negotiating and integrating acquisitions.
Anthony ‘Tony’ Gilbert Knowles
Non-Executive Director
Tony is currently Chief Operating Officer of King’s InterHigh, part of Inspired Education Plc, the leading global Group of premium schools. Tony joins as an independent Non-Executive Director and will also Chair the Remuneration committee. Tony is a graduate and Fellow of CIPD with a wealth of experience in a range of global technology businesses, with involvement in a number of fast growth organisations as well as M&A activities. Tony previously worked for technology Companies including SPTS, International Rectifier, Zuken inc as well as Standard Chartered Bank. Tony’s skills embrace operational and sales direction as well as HR.
Luke Anthony Jeffrey
Non-Executive Director
Luke joined Crimson Tide from university in July 2005 having achieved a Masters in Advance Computing Science and has been regularly promoted since. He has made an invaluable contribution to the development of our mobility solutions and has been fully involved in many other software developments delivered to customers. Luke joined the Board in July 2012 as Technical Director, progressing to Deputy CEO and in 2018 becoming CEO. Luke stepped down from the role of CEO during August 2022 to focus on product development as Product Director. This role is responsible for all app variants underpinned by the mpro platform.
Pieter (‘Peter’) Maree Hurter
Finance Director
Peter joined Crimson Tide in November 2018 as the Financial Controller and was appointed to the Board as Finance Director and Company Secretary on 1 July 2019. Peter is a Chartered Accountant and served his articles with Deloitte. He has subsequently been a director of Moore Stephens Chartered Accountants in South Africa, a Specialist with the South African Revenue Service and Finance Director of a large agri-processing group.
Tobias ‘Toby’ James Turness Hawkins
Group Sales and Marketing Director
Toby Joined Crimson Tide in October 2017, having held numerous sales and account management roles in his career, most recently, since November 2015, as Enterprise Account Director for the OpenText Corporation, a global leader of global enterprise information management solutions. Prior to that Mr Hawkins worked as a sector account manager for TestPlant Limited, a UK technology company which delivers service assurance to digital businesses. Between 2008 and 2014 Mr Hawkins was the Commercial Director for Stevens Group Limited which develops enterprise and SaaS software solutions.
Thomas George Frank England
Technical Director
Thomas joined the Company 8 years ago and has worked his way to head up the Company’s software team, responsible for delivering all front-end and back-end development across the mpro platform. Thomas holds a Master’s degree in Immunology from Imperial College London.