BigDish (DISH) the tech company operating a yield management platform for restaurants, announced it is going live in Bristol today in an initial select number of restaurants.
The firm said that the previous launch in Bournemouth was “more successful than expected”, with approximately 250 people being seated over the past two weeks at one restaurant.
BigDish also revealed the details of the territories it plans to target across the UK. The first will target Bournemouth, Southampton, Portsmouth, Basingstoke, Guildford, Dorchester and Weymouth. The second will target Bristol, Gloucester, Bath, Swindon, Oxford, Windsor, Slough, Exeter and Plymouth.
On Wednesday the company announced that it appointed Sanj Naha as its CEO from mid-February. He had previously held senior positions at companies such as TripAdvisor and Bookatable, and sat on the Board of four technology startups, which were successfully bought out.
Sanj Naha said: “BigDish is a fantastic opportunity and all the indications lead me to believe it has the potential to become a dominant player in UK restaurant technology.”
Shares in BigDish rose 14% following the update
The company said it is targeting at least 200 restaurants for each territory, selected based on the quality and popularity from TripAdvisor rankings and reviews.
Sanj Naha, CEO said: "We have gathered a wealth of data from the beta testing period conducted in 2018. One of the important learnings was to seek to differentiate ourselves from generalist restaurant reservation platforms by allowing a maximum booking window of 48 hours.”
He added: “This will help us to deliver a genuine 'last minute dot com' experience to our users.”
BigDish said that the “fundamental driver behind yield management is to use incentives to influence consumer behaviour”
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