Food technology company, BigDish (DISH) has updated their 2019 strategy as their digital needs shift and new geographic opportunities emerge.
In past year, BigDish reported that around 99% of its bookings in Asia occurred via the company’s app. As such, the website never became a “focal point” for company branding and development.
However, as business as expanded in the UK, BigDish expects that ratio to even out slightly, with the website handling around 30% of bookings in 2019.
As this number is only believed to grow, BigDish have decided to “build a new website rather than just make 'visual changes' as was previously announced.” Part of the website, the front end, has already been designed with the rest due for completion next month.
BigDish believes, “This will result in a new UK branded consumer website built for speed and scale that will mirror the app experience.”
More technological developments are brewing from BigDish, including a “new restaurant feature” as well as review and ranking features meant to increase consumer engagement.
BigDish also announced its expansion into Southampton, bringing in new restaurant partners, next month.
Lastly, BigDish revealed a revamped consumer marketing strategy for the first two quarters of 2019, which includes engaging agencies to determine “which are the most effective marketing channels for each region with a view to a rapid increase in user acquisition.”
CEO Sanj Naha commented, “Today's announcement is a clear message that BigDish is laying the foundation for scale within the UK both in our first two territories and also with the development of our technology platforms.
I continue to meet various restaurant owners who are excited about BigDish and its potential to bring diners back into their restaurant. There is a growing number of people within the restaurant sector in the UK who feel that various delivery apps have taken away diners from restaurants and there is a need to bring diners back to the restaurant. They are seeing BigDish as a valuable partner in achieving those aims.”
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