World Chess Plc,World Chess plc CHSS the London-listed organiser of major chess tournaments and operator of the International Chess Federation’s official online platform, has signed a strategic partnership with investment research platform TipRanks, marking the financial group’s first foray into the sport.
Under the agreement, TipRanks branding will feature across World Chess’s television broadcasts, digital platforms and tournament coverage. The partnership will also introduce editorial and educational segments designed for chess fans, as well as ambassador-led campaigns featuring leading players.
Both companies emphasised the shared traits of their audiences, citing discipline, long-term thinking and analytical skill as values common to both chess and investing.
TipRanks chief executive Uri Gruenbaum said: “Chess players are disciplined, analytical, and global — exactly the kind of audience our platform is built for.”
World Chess chief executive Ilya Merenzon added that the collaboration was “more than brand visibility; it’s cultural alignment”.
The alliance is expected to pave the way for additional partnerships with top players and the creation of dedicated financial content aimed at chess enthusiasts.
View from Vox
The World Chess–TipRanks tie-up is a smart alignment of strategy-led brands. For World Chess, it widens the sponsorship pool beyond sport and tech, while giving TipRanks access to an analytical, globally engaged audience that fits its investing ethos. The early-mover advantage in a largely untapped chess sponsorship space could deliver strong brand equity for both, setting a precedent for other non-traditional partners to follow.