Equity Development - Ultimate Products - wins Salsify digital technology award for 2026

4 hours ago

Research on Ultimate Products PLC (ULTP:LON) from Equity Development

UP awarded Salsify’s Digital Shelf Transformer Award 2026, one of only four global recipients, validating genuine operational transformation and execution rigor, reinforcing focus on efficiency and scalable systems. Salsify PIM centralises complex product data across c.2,500 SKUs, improving data accuracy and consistency while materially facilitating the Oracle NetSuite ERP rollout by migrating critical information outside the core system. Technology investment is delivering tangible benefits, c.9,000 working hours saved annually, enabling redeployment of resources to higher‑value brand and customer interface work across Salter, Beldray and homewares. Award follows FY26 sales upgrade and reflects improving brand strategy and leadership depth, we maintain fair value at 165p, based on 1.1x FY27 sales.

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The information, investment views and recommendations in this article are provided for general information purposes only. Nothing in this article should be construed as a solicitation to buy or sell any financial product relating to any companies under discussion or to engage in or refrain from doing so or engaging in any other transaction. Any opinions or comments are made to the best of the knowledge and belief of the writer but no responsibility is accepted for actions based on such opinions or comments. Vox Markets may receive payment from companies mentioned for enhanced profiling or publication presence. The writer may or may not hold investments in the companies under discussion.

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Equity Development - Ultimate Products - wins Salsify digital technology award for 2026