Gfinity (GFIN) , an esports solutions provider, told investors on Monday it expects to generate new recurring revenue streams through advertising with its growing gamer audience.
The company said it has organically connected with more than 20 million gamers in the past 4 weeks through regular high-quality news, opinion pieces and creative content via RealSport101 and Gfinityesports.com.
John Clarke, Global Brand and Marcomms Officer said: "We started the year with the goal of creating a Media Distribution Channel that we could monetise. This has now happened.”
Since April, RealSport101.com (a wholly owned Gfinity company) has seen a 42% increase in visitors, reaching 150,000 gamers every day with more than 2.5 million people regularly engaging via its Facebook page.
Gfinityesports.com has also attracted a growing number of visitors, with 1 million viewers for the first time this month.
Gfinity said it will launch exclusive content, such as podcast series and video show formats, to attract more gamers to the sites in October, as well as trial multiple languages to further grow the community.
It expects to generate new recurring revenue streams through ad serving and publisher and brand site takeovers, where the entire of RealSport101.com or Gfinityesports.com sites or sections of them, are sponsored by individual companies.
Mr. Clarke said in an official statement: “We are recognised as an authoritative source of content across many of the world's biggest games including FIFA, PES, Apex Legends, Halo and Gears of War, to name a few.”
He added: “There has been a surge of gamers engaging with and returning to our web and social channels, driving significant new and recurring revenue opportunities for the Group."
Gfinity anticipates that the new scalable revenue streams will account for around 10% of total company revenue by 2021.
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