Harena Resources (HREE), the rare earths company focused on the Ampasindava ionic clay rare earth project in Madagascar has changed its name to Harena Rare Earths PLC, with effect from 27 October 2025.
“We are delighted to announce the Company’s new name - Harena Rare Earths PLC,” said Ivan Murphy, Harena’s executive chairman.
“This marks an important step in clearly communicating to the market our core focus on advancing our world-class Ampasindava ionic clay rare earth project in Madagascar towards production. Our new name better reflects our ambition to consolidate our position as a leader in the rare earths and critical minerals sectors.”
Ampasindava hosts one of the largest ionic clay rare earth deposits outside of China, with significant concentrations of high-value magnet metals, specifically heavy rare earths, including neodymium, dysprosium , and praseodymium, which are critical for the composition of neodymium magnets.
View from Vox
In a booming rare earths market, and at a time when Harena is very much interested in boosting its profile in the USA, why not have a name that is unambiguous about what the company does? Harena is currently interested in boosting ties at the governmental level in the US and at the investment level. The plan is ultimately to put product from Ampasindava on a boat and ship it direct to the US markets.