MedPal AI (AIM: MPAL ), the UK-based digital health and AI firm, has announced a wide-reaching partnership with Independent Gyms Ltd, bringing its personalised wellness app to members of over 2,000 fitness centres across the UK and Ireland.
The deal will see gym-goers receive 12 months' free access to the MedPal AI app, which integrates with popular fitness wearables to generate bespoke workout, nutrition, and recovery plans. After the trial period, subscriptions will start from £2.99 per month, with Independent Gyms receiving a 25% revenue share.
The move is designed to equip independent gyms with premium digital tools, helping them compete with larger chains while enhancing member retention.
Riding the Wave of Sector Expansion
The partnership aligns with strong industry tailwinds: UK gym memberships now total nearly £6bn annually, and the domestic fitness wearables market is forecast to reach £1.3bn by year-end, with double-digit growth expected through 2030.
Jason Drummond, CEO of MedPal AI, said the tie-up "supports MedPal’s early-mover advantage in a fast-growing market” and “helps gyms boost member experience and retention."
Rob Handy, Founder of Independent Gyms, called it "a game-changer for our 2,000+ facilities”, enabling members to “embrace the digital revolution in fitness."
MedPal will also exhibit at the Independent Gym Show in November 2025, aiming to further engage with grassroots operators and expand its footprint.
View from Vox
MedPal's partnership strategy looks shrewd on multiple levels. By embedding its tech within a nationwide gym network, the company gains scale, visibility, and crucial data — all without upfront customer acquisition costs.
The low-risk revenue model (free to start, then recurring) is well-tailored to today's value-conscious consumer, while the affiliate-style commission aligns incentives with gym owners. It's also a practical hedge against rising competition in both the AI wellness and wearables space.
This latest move complements MedPal’s existing agreement with employee benefits platform Epassi, and hints at a broader B2B and institutional growth strategy that could offer scalable, high-margin opportunities in insurance, corporate wellness, and beyond.
For retail investors, MedPal AI is beginning to look like more than a niche health app — it's shaping up as a platform play in digital health, with a clear roadmap, sector tailwinds, and growing distribution muscle.
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