H1-25 (to 30 Sep 24) saw further progress of the Mercia 27 strategy which targets £3bn AUM (FUM + proprietary capital) and c.£10m EBITDA by FY27. AUM was up 26% y-o-y and 1% over H1-25, following a series of large mandate wins in late-FY24 (page 4). Mercia is one of very few London-listed asset managers with positive net flows over recent periods (page 5).