Mirriad Advertising (MIRI) has unveiled the appointments of Nicole McCormack and Lois Day to the board of the Company as Non-Executive Directors, with immediate effect.
The in-content advertising firm said the appointments align with its established growth strategy and bring in additional sector expertise to complement its board of directors.
The board will expand to accommodate the new appointments, and current Non-Executive Director, Kelsey Lynn Skinner will step down for maternity reasons immediately.
The appointment of McCormack, who is based in the United States, reflects the Company's strategic focus on its largest market, Mirriad told investors. The company says McCormack brings with her high-level sector expertise from the demand side of the advertising market.
McCormack is currently GM Advertising and Commerce at TeamSnap in Los Angeles, having previously been Head of Advertising Partnerships at Quibi and Senior VP Revenue Strategy and Operations at Flipboard. She joins the Board as an independent Non-Executive Director.
Meanwhile, Lois Day, an Investment Director in the Deep Tech team at IP Group, was previously Head of Technology Co-Investments in the capital markets team at IP Group, where she led successful fundraisers for Deep Tech and Cleantech portfolio companies.
Prior to these roles, Day spent a decade in investment banking, including as an Executive Director at Goldman Sachs and a Vice President at Rothschild. She will join the Board as a Non-Executive Director on an interim basis, and on her appointment to the Board will also be a member of the Audit and Remuneration Committees.
John Pearson, Non-Executive Chairman at Mirriad Advertising, said: "These high-quality appointments strengthen our Board and reflect the Company's strategic focus on the US.”
He stated that “Nicole's deep industry experience, with particular expertise in emerging forms of advertising, means she is a fantastic fit as we work to scale the Mirriad proposition” and that Lois brings “cutting-edge technology expertise and extensive fundraising experience, which we anticipate will similarly help the Company achieve its long-term objectives.”
View from Vox
Today’s appointments of Day and McCormack, which follow Mirriad’s recent strategic hires in April 2022, further emphasise the scale of its ambitions for the key North American market.
In the year ended 31 December 2021, Mirriad saw group revenues in North America - the world’s single largest market for advertising - grow significantly, rising 182% to £0.884 million.
Stephan Beringer, CEO of Mirriad, has hailed the “growing momentum” in Mirriad’s key North American market since the second half of 2021, stating that this is underlined by the new partnership in Canada and the “subsequent activation” around the Super Bowl in the US.
Data in 2022 provided by the marketing research firm, Nielsen, has stated that Mirriad’s US campaign revenues were up by over 800% in the 2021 holiday season compared to 2020.
In terms of outlook, Mirriad said trading in the current year to December 2022 remains in line with current market expectations, with good momentum continuing, particularly in the US.
The company’s core objective is to accelerate the integration of its product in the linear and programmatic media ecosystem while establishing a new standard in the advertising industry.
Follow News & Updates from Mirriad Advertising: