Mobile Streams (MOS) , a mobile content and data intelligence company, announced it will expand its operations in Mexico into publishing, betting, and media ownership, through the acquisition of a 10% interest in Capital Media Sports. The move aims to establish one of the largest sports media groups in Mexico by partnering with one of the country's largest media publishers.
Mobile Streams' wholly owned Mexican subsidiary Mobile Streams of Mexico intends to pay MXN 5m (approx. £228k) for the 10% shareholding in Capital Media Sports, which is in the process of acquiring a number of sporting publications in Mexico, including Estadio. Following the acquisition of interest, Mobile Streams and its partners will fund the launch of Estadio Bet and Estadio Talk in which MOS will have 25% interest.
Bet will use the sports publication brand to deliver online gambling and betting services to Mexican consumers, and Talk will be a 'Talk Sport' style podcast service, also utilising the brand. The launch of Bet is targeted for early Q2 2024 with Talk following shortly thereafter.
To fund the cost of the investment and ongoing working capital, Mobile Streams announced a subscription to raise £675k at 0.07p. £250k of the proceeds will be allocated towards funding the launch and development of Bet.
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Mobile Streams has announced a significant expansion into sports media and betting in Mexico through its acquisition of interest in Capital Media Sports. The new entities should yield cross advertising and marketing opportunities as they are promoted on Capital Media Group's 25+ media channels, including print, online, radio and TV to an audience of 25 million. At the same time, MOS' HeroesNFTclub service will be advertised across these channels, enhancing the reach of its NFT products significantly.
Mobile Streams will sign service agreements with Bet and Talk that are expected to generate substantial fee revenue. MOS expects the combined impact of these to get it to cash breakeven within 12 months. Additionally, the deals should yield significant revenue synergy opportunities for MOS' existing content portfolio, including LiveScores sites and NFTs, as well as advertising, sponsorship and editorial opportunities within publication-branded assets. MOS also expects future dividend payments from Capital Media Sports and proceeds from any liquidity events that may materialise.
Overall, this strategic positioning should enhance Mobile Stream's presence and future commercial prospects in Mexico and LATAM in the build up to the 2026 World Cup, with an opportunity to expand the new services into Europe and Asia as well. As part of MOS' subscription to raise £675k, WA.Technology Group, an online betting and gambling platform with significant LATAM experience, invested £400k.
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