Mporium Group (MPM) has announced the launch of MporiumX, a performance-led trading division.
The new division is to use Mporium’s proprietary IMPACT technology to drive digital advertising campaigns, on a pay-for-performance basis.
The company said it differs from the traditional model of percentage of spend under management or license, adding that the new model is “well-suited” to deliver on well-defined direct response marketing targets.
Specifically, the model has the potential to significantly shorten new business and revenue generation lead times and operate directly with both brands and affiliate networks.
It has been designed to address a large market opportunity and it allows earnings to more accurately reflect the high level of performance it delivers for clients.
MporiumX is already in advanced discussions with several organisations in consumer regulation, price comparison, house building, sports rights and gambling sectors.
Shares were up 5% to 4.975p each following the announcement
Mporium's Chief Executive, Nelius De Groot, said: "We are delighted to announce the launch of MporiumX, which represents an important development in the evolution of Mporium's overall business model.”
“MporiumX will focus on a range of high-growth industry verticals that operate on a pay-for-performance basis, with IMPACT providing a key competitive advantage.”
He added: “We are extremely fortunate to have a leader of Tom's experience and industry standing to lead this division and are excited by the opportunity we see to grow MporiumX's customer base."
Mproium specialises on using technology to deliver event-driven marketing, having recently been deployed by the two largest global advertising networks to optimise digital campaigns for Volkswagen Group, and a tier one global airline during the World Cup.
Its proprietary technology enables advertisers, to identify and leverage moments when there are significant changes in the levels of consumer engagement.
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