Sanderson Design Group (SDG) is a luxury interior furnishings company, specialising in wallpapers, fabrics and paints.
Morris & Co to launch online store
Sanderson Design Group (SDG) has announced it is to launch a dedicated online store for its iconic and second largest brand, Morris & Co, in the second half of 2024. This marks a major step-up for the group in terms of e-commerce and the direct-to-consumer (DTC) channel, where its presence to date has been limited to the smaller Scion brand. While not anticipated to make a significant financial contribution in FY25E, this represents an important strategic initiative for SDG to exploit another channel to market and optimise distribution of its heritage brand assets.