Tekcapital Plc (AIM: TEK) announces portfolio company, Salarius ltd., (“Salarius”) has received an order from its distribution partner to launch sales of its new SaltMe!® ‘full flavour-low sodium snacks’ in 71 stores in May 2020, meaning thousands of customers will be able to rapidly find and buy the new crisps.
SaltMe!® all natural potato crisps are made with MicroSalt®, Salarius’ proprietary salt with micron-size salt particles that dissolve in the mouth significantly faster than regular salt, delivering an increased sensation of saltiness with much less salt, and as a result approximately 50% less sodium. The snacks are Non-GMO, all Natural, Kosher and Gluten Free, without sacrificing the salty taste.
Business Wire, a Berkshire Hathaway company, has stated“The highly competitive global savory snacks market is expected to reach US$108 billion by 2021. SaltMe! Snacks with MicroSalt® is a better-for-you snack food whose time has come.”
“We are very excited to execute this program that will put this new and fantastic brand in front of thousands of consumers quickly. In a world where taste is everything, we feel optimistic that SaltMe!® snacks will engender strong loyalty and repurchase from our new customers.” says Victor Hugo Manzanilla, CEO of Salarius.
Dr Clifford Gross, Executive Chairman at Tekcapital, commented: “We are very glad to see the initial distribution order and placement for Salarius’ SaltMe!® crisps..”
Tekcapital owns 91.7% of the share capital of Salarius ltd. In February 2020,