Tooru (TOO) has reported a positive business and operational update, highlighting improved supply chain performance, expanding distribution and continued execution of its growth strategy.
The group said Pulsin has now returned to broad stock availability, with products replenishing major retail partners across the UK and Europe. As a result, early indications point to improved order flow and increased restocking activity across key territories.
Meanwhile, Tooru continues to build commercial momentum across its portfolio. OAF is set to exhibit at the Allergy & Free From Show at the NEC Birmingham in May 2026, which is expected to support new trade opportunities and strengthen brand awareness in the fast-growing free-from segment.
In addition, the company has secured a new Swiss distribution agreement for Pulsin bars and powders, due to go live in April 2026, expanding its European footprint. Furthermore, Purely Plantain crisps have won a new listing with Virgin Atlantic, with rollout expected during 2026, providing access to an international customer base and supporting brand visibility.
Operationally, Tooru has also opened a new headquarters at Great Queen Street in London, aimed at improving coordination and supporting future scale as the business grows.
The company has also launched a shareholder engagement initiative, offering discounts across its brand portfolio to encourage direct-to-consumer engagement and product awareness.
Looking ahead, the board said the group is entering a period of sustained growth, supported by improved supply chain stability, broader distribution channels and increasing brand traction. Tooru also confirmed that it is exploring a number of acquisition opportunities and expects to update the market in due course.
View from Vox
Tooru’s update signals a business moving past earlier supply constraints and back into growth mode. The return of Pulsin to full availability is key, while new distribution wins and partnerships - particularly with Virgin Atlantic - point to improving commercial traction. With international expansion underway and potential acquisitions on the horizon, momentum appears to be building into 2026.