Tooru (TOO ) is seeing strong progress for its subsidiary Juvela, which specialises in gluten-free bakery products.
Juvela’s new retail brand OAF, which is showing week-on-week growth at Tesco, has secured a second major UK retailer and is expected to go live by Easter 2026.
OAF’s momentum at Tesco has accelerated in recent months, with the range expanded to eight lines alongside consistent weekly growth, while Tooru continues talks for wider supermarket listings.
Meanwhile, Pulsin, Tooru’s nutrition brand specialising in plant-based nutrition, with a focus on protein bars, nutritional snacks and keto bars, has secured a European distributor with established channels.
Pulsin anticipates commencing sales of its protein/fibre and keto bars through this new distributor from January 2026.
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Winning a second major UK retailer by Easter 2026 would mark a step change for OAF’s footprint beyond Tesco and should help build brand recognition ahead of further category expansion. The Pulsin deal, starting in January 2026, offers near-term international growth.