4imprint Group Plc surged on Tuesday as it upgraded its full-year outlook after a "resilient" performance in the 10 months to the end of October.
This was delivered against a backdrop of "volatile macroeconomic conditions", it noted.
The company, a direct marketer of promotional products, now expects full-year group revenue of not less than $1.32bn, which is at the high end of the current analyst forecast range, and pre-tax profit of not less than $142m, above the current range.
4imprint said group revenue in the first 10 months dipped 2% on the same period a year earlier. Order intake has continued to run about 3% below the prior year, with average order values in line, "as the business has traded resiliently through its peak seasonal months," it said.
Existing customer order count was flat year to date, "reflecting strong and consistent retention rates". New customer order count was down 13%, a continuation of the performance seen in the first half.
4imprint said gross profit margin has remained strong at just below 33%, as product cost increases due to tariffs are being phased in later than anticipated, while the marketing mix is providing flexibility. As a result, a double-digit operating profit margin has been maintained.
"The board is confident that the group will continue to effectively navigate market conditions, delivering solid financial results while positioning the business to take advantage of opportunities that will present themselves as economic and market conditions improve," it said.
At 0840 GMT, the shares were up 16.6% at 3,970p.


