Audioboom (BOOM) , a global podcast company, has revealed that its Audioboom Creator Network has hit more than 1 billion advertising impressions in October 2023.
These impressions were facilitated by the AdRip tool, launched by Audiboom in 2021. The tool - which is unique in podcasting - enables creators to automate the removal of historic advertising, replacing it with new advertising each time a back-catalogue episode is listened to.
This increase in advertising inventory expansion is supported by Audioboom's huge audience growth in 2023, exceeding 127 million monthly downloads in Q3 2023. This represents an 18% increase compared to the same period in 2022.
Audioboom CEO, Stuart Last, commented: "I'm delighted that we have achieved this milestone. To create more than one billion monthly advertising impressions highlights the scale that we are developing at Audioboom. We continue to develop innovative technology that enables our creators to maximize the value of their content, while providing our brand partners with powerful advertising options. Our increased scale will power a strong end to 2023 and a record year for Audioboom in 2024."
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Audioboom reaches over 38 million unique listeners worldwide with shows downloaded more than 135 million times monthly. Ranked fifth among US podcast publishers by Edison Research and Triton Digital, Audioboom's ad-tech and monetisation platform supports a premium network of top-tier podcasts. Audioboom’s key partners include 'F1: Beyond the Grid,' 'Casefile True Crime,' 'The Tim Dillon Show,' and 'The Cycling Podcast'.
The company has been going from strength to strength in 2023, now expecting to generate more than US$19 million of revenue in Q4 2023, a return to year-over-year topline growth and the strongest revenue period for the company since Q2 2022. The quarter has started well with October delivering the highest revenue of 2023.
BOOM shares jumped 15% on the news.
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