BigDish (DISH) has released its new Merchant App on Android and iOS which will allow restaurants to modify any deal on any given day in real time.
It will allow push notifications of incoming bookings and the ability to alter the capacity and pricing of its deal periods.
BigDish currently enables UK restaurants to fill capacity in the ‘last minute’ market, with consumers only able make bookings up to 48 hours in advance.
It offers restaurants the ability to set their discounts and availabilities best suited to the restaurants’ needs and allows users to enjoy discounts, primarily during off-peak hours.
BigDish successfully led an IPO raising #2.2m in August and acquired Pouncer Media, a UK reservation platform.
With the fundraising, it is planning to make a heavy push on its marketing and advertising effort to increase its brand recognition and accelerate its growth path.
According to a research report by Hardman&co, an independent company research firm, BigDish has “developed a value-added service for the restaurant industry”
The report added that the “company is at an inflection point where we would expect growth to gather pace as investment in marketing and advertising campaigns accelerates. BigDish’s model is easily saleable across cities and countries”
BigDish has also announced the appointment of Sanj Naha to assist in the development of its UK strategy. Sanj has over 25 years experience in hospitality and over ten years' experience in hospitality technology.
He previously worked for The Fork, a restaurant booking platform that was acquired by TripAdvisor in 2014 for a reported USD 140 million after helping it to grow from three to twelve counties, increasing the client base from 11,000 to over 36,000 restaurants in less than 2 years.
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