London-listed Blackbird (AIM:BIRD) will showcase its video editing in the cloud with Amazon Web Services ("AWS") at the National Association of Broadcasters 2020 trade show.
"Blackbird is delighted to showcase its solution at the AWS booth at NAB for the first time this year,” said Ian McDonough, Chief Executive of Blackbird.
A professional video editor in a browser, Blackbird's cloud video editing platform provides access to live and non-live content, enabling the creation of video clips and highlights to multiple devices and platforms.
Blackbird runs on Amazon Elastic Compute Cloud, or "Amazon EC2", ingesting content through AWS Elemental MediaLive a broadcast-grade live video processing service.
Shares in Blackbird were trading 2.27% higher at 11.25p during Wednesday trading.
Blackbird aims to drive awareness, engagement, reach and monetization opportunities for brands in the sports, esports, news, entertainment and enterprise sectors.
The company noted that as a green technology, its platform supports the sustainability goals of the media production industry.
“We are now leveraging AWS for a number of live customers in the of global sports, entertainment, and news verticals and this is a great opportunity to showcase the unique benefits of our combined workflow,” added McDonough.
Blackbird’s customers include the likes of Eleven Sports, Bloomberg, IMG, A+E Networks and the U.S Department of State.
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