Major distribution deals in North America and Asia Pacific have left ultra-premium mixer company East Imperial in a strong position to tap into the post-Covid bounceback of luxury travel
In this interview Vox Markets speak to Tony Burt - chief executive ultra-premium mixer company East Imperial - about a year of transformational new distribution deals in North America and Asia Pacific, which have left it well placed to capitalise on the reopening of a luxury travel market that continues to thrive in the face of the global inflationary crisis.
Key News:
8 December: Vietnam Distribution Agreement
24 November: Appointment of The Lion Brewery as US
Bottling Partner
12 August: China Distribution Agreement
0:45 Progress on revenue growth and margin improvement despite continuing –
but easing – supply chain headwinds
2:11 How volume increase rather than price increases are driving revenue
growth, and the importance to profitability
3:32 Progress in North America, the importance of distribution and bottling deals
there, and the scale of the opportunity
7:32 The trading impact of continued lockdowns in China, and the significance of
its tentative reopening
9:48 The importance of luxury tourism to the business as highlighted by a new
distribution deal in Vietnam
11:10 The potential of the SUTL distribution partnership to underpin further Asia
Pacific expansion
12:03 The impact of the macro-economic backdrop and the resilience of the
luxury consumer to the global inflationary crisis
15:25 How balance sheet strength underpins investment and new product
development plans