London-listed Iconic Labs (AIM:ICON) has inked a new consulting and marketing deal with a UK-based online wellness platform, it told investors on Monday.
Under the agreement, the value of which remained undisclosed, the media group said they will deliver an initial six-week campaign with the wellness brand.
Iconic will create and distribute advertising content aimed at the ‘on-demand Yoga and Pilates’ market which is worth over £800m in the UK alone, the company said.
Shares were trading 17.86% higher at 0.0825p on Monday morning.
The company will commence work on the campaign immediately, the statement detailed, with the wellness brand having an option to extend the partnership by a further 12 months.
John Quinlan, Iconic’s Chief Executive Officer, expressed his delight at securing a contract within such a “large and growing market” and said it marked “a positive start” to the year for the group.
“Securing new contracts is a lengthy process; our pipeline in this regard is growing and we anticipate signing further similar agreements soon,” he added.
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