Multi-divisional new media and technology business, Iconic Labs (ICON) , announced on Friday the relaunch of leading LGBTI community platform, Gay Star News (‘GSN’), via a soft launch.
A formal relaunch of the website, to be entirely redesigned, as well as a rebranding of the whole business that will see the platform renamed 'GSN' is planned for the near term.
News articles are now being published across the GSN Facebook page, the company explained, with display advertising from its Facebook advertising network making up its revenue source.
"Since acquiring GSN, we have been working on leveraging the strong position it already holds in its marketplace, as well as our in-house capabilities, to build on the platform's potential and make it a profitable business centre,” said Chief Executive, John Quinlan.
In line with the Iconic Labs' business model, the new website is likely to activate further contracts and revenue potential following significant interest in GSN’s platforms, the company revealed.
Last year, GSN generated over £500,000 in revenue, and the Iconic team believes they can significantly improve on this via their expertise in the new media space.
Mr Quinlan added, “We have already successfully soft launched the platform and are generating revenue from the Facebook advertising. Revenue is expected to grow following the launch of GSN's redesigned website and I look forward to updating shareholders as we progress.”
A top three UK LGBTI publisher, GSN’s content focuses on news topics both from within the community and general society -- the firm emphasised that whilst GSN continues to serve the LGBTI community it also maintains an inclusivity to everyone.
With a Facebook presence boasting around 800,000 followers and a strong backing of celebrities, GSN has pioneered campaigns and events that have reached global exposure.
Iconic Labs originally acquired GSN back in September 2019 as part of its strategy to build critical mass and to expand targeted distribution channels used under the Iconic Labs brand offering.
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