Minds + Machines Group (MMX) performed the market opening ceremony at the London stock exchange today to mark the launch of .luxe.
.luxe is the first top-level domain designed to resolve both on the World Wide Web and the Ethereum blockchain, as there is no current interoperable naming convention across the World Wide Web and blockchain universes.
Cryptocurrency & blockchain expert Glen Goodman, aka The Shares Guy said: “Using cryptocurrencies is far from simple, but this announcement is a step forward in tackling that problem, by replacing random 42-character wallet addresses with simple words.”
On the fastest growing blockchain, Ethereum, 42 character randomly generated alphanumeric strings presently serve as the public identifiers for the 43 million Ethereum assets now in circulation on that blockchain.
Through .luxe, human readable names can serve as the public identifier for businesses, individuals and assets on the Ethereum blockchain. The same .luxe name can also be used on the World Wide Web, which will ultimately improve transparency and trust between counter parties.
Toby Hall, CEO of MMX, commented: "Our goal is simple - to create a trusted naming convention that can work across multiple blockchains as well as the World Wide Web. To achieve this, we are working with the world's fastest growing blockchain, Ethereum, as a cornerstone partner in this initiative. We look forward to welcoming others into .luxe in the coming months as well as creating broader awareness for human readable digital identifiers that can work in multiple online universes."
Minds + Machines Group Limited is the owner and operator of a portfolio of 32 top-level domain assets, recently entering into a strategic marketing partnership with imToken, who processed $45 billion in pass-through transactions in the period 1 January 2017 to 30 June 2018, and is the world's leading wallet provider with 6 million active monthly users in 150 countries.
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