OnTheMarket (OTMP ) announced that it has launched a new website and brand with a range of new products, services and functions as part of its efforts to build a differentiated business. 

Jason Tebb, Chief Executive of OnTheMarket, the London-listed majority agent-owned company which operates its property portal OnTheMarket.com, said today’s launch is “a major moment” for the Company, and that it represents “a new chapter for the business.”

The Company explained that its new website has been developed with the aim of providing ‘the most relevant experience for consumers aimed at increasing engagement with serious and active property-seekers and bringing innovative ways to generate leads for agents.’

The new website will feature additional functions including a ‘Help Me Choose’ feature to provide tailor-made property listings, ‘Wish List’ keyword search, and a ‘Travel Time’ search.

The website will also feature newly labeled ‘Only With Us’ properties which are either exclusive properties advertised at OnTheMarket.com by customers who do not list their properties with either Rightmove or

Zoopla, or properties listed 24 hours or more before agents release these properties to Rightmove or Zoopla, the Group outlined to investors.

OnTheMarket, which believes the launch marks its continued evolution into a property technology company that provides services for agents, housebuilders and consumers, said the new brand will be rolled out across a new TV advertising campaign from Boxing Day.

Tebb said: “We are bringing real change for agents and consumers and the new website and branding launched today will strengthen our position as a leading player in the industry.”

Addressing shareholders, he said, “We will not stand still and there is a lot more to come. We will continue to develop our offering with many new products and services in the pipeline.”

In October 2021, OnTheMarket reported “a strong financial performance, operational growth and real progress” in its half-year results for the six month period ended 31 July 2021.

As a result of its positive performance, the Board anticipated revenues to be slightly ahead of expectations and adjusted operating profit to be substantially ahead of expectations for FY22.

The majority agent-owned company and operator of the OnTheMarket.com property portal reported revenue and ARPA up by 46% and 52% respectively over the six month period.

Adjusting the prior period revenues to add back COVID-19 related customer support discounts of £1.8m, revenue and ARPA growth remained strong at 24% and 28% respectively.

Growth followed the conversion activity undertaken in 2H to 31 January 2021, whereby agents on long-term free of charge contracts were asked to migrate to paying contracts in order to continue listing at

OnTheMarket.com. In addition, the Company also benefited from an accelerated roll out of agency products, specifically its Automated Valuation Model.

Adjusted operating profit increased by 163% to £2.1m, despite increases of 105% in marketing expenditure, to £4.5m, as well as a 28% increase in staff costs, to £4.7m.

A strong balance sheet was maintained with cash generated from operating activities £2.6m after repaying CJRS loans of £0.4m (1H20/21: £2.9m after receiving £0.3m of CJRS loans).

Whilst H1 20/21 was impacted by the effective suspension of the property market as a result of the coronavirus pandemic, both of these metrics also represent growth on H2 20/21, a period of intense activity as consumers sought to move as lockdown ended,’ it explained.

The Company highlighted to investors that whilst demand for residential properties in the UK has remained at very high levels, sales and lettings instructions have remained subdued.

Despite this factor, OnTheMarket said trading has continued positively into H2 21/22, with a greater number of agents paying and more listing to trial its offering, and the Board now anticipates revenues for the full year to 31 January 2022 to be slightly ahead of expectations.

Adjusted operating profit is expected to be substantially ahead of expectations for the current year, which the Company said is a reflection of its positive operating leverage.

Follow News & Updates from OnTheMarket: