London-listed OnTheMarket (AIM:OTMP) has hailed its latest monthly performance figures which demonstrated an increase of more than 28% in portal visits from January 2019.
The group, which is the third biggest UK residential property portal provider in terms of traffic, recorded a figure exceeding 30m visits for January 2020, 11% more than its previous September 2019 record of 27.2m.
The performance delivered a record number of leads - a 52% increase compared with those in January 2019- for the company’s estate and letting agent as well as new homes developer customers.
Specifically, average leads per advertiser rose 35% to 126, up from 93 in the comparative 2019 period, the statement detailed.
Shares in OnTheMarket were trading 2.5% higher at 82p during Thursday trading.
Ian Springett, Chief Executive of the agent-backed company, said the record performance demonstrated a successful growth strategy amongst property-seekers and agents.
“Our brand proposition and our multi-channel marketing investment have proven effective in attracting active property-seekers to the portal,” said Springett.
He added: “We are generating greater value than ever for our agents and new homes developers."
The company stated a figure in excess of 140 million instant property alerts in January 2020 as a solid indicator of the level of engagement of portal users.
OnTheMarket was admitted to AIM in February 2018 with £30 million in new capital -- at is IPO, the property portal was 70% owned by over 2,000 agent firms.
The company noted that over 3,000 agent firms operating more than 6,000 UK agency branches are now shareholders of the group.
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