World Chess (CHSS ), the official partner of the International Chess Federation (FIDE), has released Episode
8 of its flagship television series, The World Chess Show. Titled The Price Of The Game, the episode examines how chess has moved from a niche pursuit to a global commercial product.
The episode began broadcasting on 4 November across 156 markets and 53 networks worldwide. It features exclusive interviews with sponsors and innovators behind the sport’s new ecosystem.
In addition, the episode explores how and why chess evolved into a growing global industry. The series blends elite competition with storytelling to reach audiences beyond active players.
The show also supports World Chess’s strategy to expand the game’s reach. As part of this, the company has consolidated products and media under the worldchess.com domain to create a single destination for play and content.
“What the chess world has seen is nothing short of a revolution unfold in front of its eyes,” said World Chess’s Chief Executive Officer Ilya Merenzon.
“People in the chess world and beyond didn't think it could happen, but it did. Modern chess was born in 2013 and with it monetisation. How this happened, The World Chess Show finds out.”
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A global broadcast footprint strengthens World Chess’s brand and advertiser appeal, while a unified worldchess.com hub can channel viewers into gameplay and subscriptions. If the series continues to attract non-players, it should help deepen engagement and open new revenue streams across media, events and digital products.