East Imperial (EISB ) has secured a series of significant new supply deals in Australia and New Zealand with Woolworths and Foodstuffs, New Zealand's largest supermarket chain.
Under the new deal, the Group, which is a global purveyor of ultra-premium beverages, said it will supply its range of premium mixers to Countdown stores across New Zealand.
In a separate agreement, Foodstuffs, New Zealand's largest supermarket chain, has also agreed to stock East Imperial's beverages in all of its New World supermarkets across New Zealand's South Island, in addition to the outlets already supplied on the North Island.
Both these agreements provide a step-change in East Imperial's off-trade offering and will now take the total number of retailers supplied across the region to over 1000 outlets.
This includes the recently announced agreement to supply 245 Dan Murphy's stores, one of Australia's largest and most-respected alcoholic beverage retailers, the Company explained.
Shares in East Imperial were trading 15.23% higher at 14p today following the news.
East Imperial said it has also secured a deal with Metcash, one of Australia's largest wholesalers, to stock its range of beverages. The Company explained to investors that this deal will provide access and brand visibility to independent retailers across Australia.
Metcash supplies and supports more than 10,000 independent retailers and over 90,000 wholesale customers across the food, grocery, liquor and hardware industries.
Tony Burt, CEO & Founder of East Imperial, said "This is a significant step forward for East Imperial as we look to accelerate our retail offering, a core element of our growth strategy.
He added, “I'm delighted that since our listing in July we have added over 600 outlets across Australia and New Zealand. The team continues to work on similar placements throughout the wider Asia Pacific and US regions."
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