Mobile Streams (MOS ) said its LiveScores service in Mexico has again exceeded its internal target with September’s subscriber numbers coming in 251% above the group’s initial target.
The Company reported at the start of September that LiveScores had exceeded its August subscriber target by 250% with over 3,500 subscribers having signed up during the month.
The mobile content and data intelligence company launched its LiveScores football 365 service in Mexico at the start of August in partnership with Quanta Media Group (“QMG”).
Users of the service are charged one dollar each week via their phone bill and then revenue is passed directly to MOS on 30 day terms from our Mexican telco partner Telcel, it said.
It said the launch represents the next step of its developing relationship with QMG and that it is actively looking into additional markets for further product and service launches.
‘With a combination of a very easy sign on and billing process aligned with ever greater content delivered via our Streams platform and partnership with Quanta we estimate the number of subscribers and revenue growing significantly over the coming months,’ it said.
Based on the number of subscribers in August, the Company has estimated that this service in Mexico alone should generate at least $1.5 million over 3 years in additional revenue.
Following on from its Mexican and Argentinian launches the Company said it is in ‘advanced discussions’ regarding launching this service in additional markets over the coming months
From tomorrow, LiveScores service will be live in Argentina and will be marketed under the name NacionPelota. The Company said the service will also shortly be available for in-country users via an app on the Google Play store and the Apple Store. The Group believes that this launch into a new market marks ‘a further step forward’ in its revenue generation strategy.
As announced last month, the Company has also confirmed that Quanta Media Group will also be launching the marketing of its own services to the Dutch market from tomorrow.
Commenting on the upcoming launch, Andrew Deeks, Chief Executive of QMG, said: “We are very pleased the take up of the service in Mexico continues to be significantly above target. We’ve been working extremely hard to ensure the Argentina launch happens on time and successfully tomorrow, and look forward to growing the service in this new market.”
Nigel Burton, Non-Executive Director of Mobile Streams, said: “After really positive results in August I’m delighted we’ve been able to continue to perform above our targets. We’ve been extremely pleased with the results to date. The LiveScores service will now be live in two territories from tomorrow. We are very much looking forward to its continued growth.”
The Streams Data business, whose enterprise clients include The Economist and Quanta Media Group, achieved first revenues in June 2020, and the Streams SaaS (“Software as a Service”) self-service platform generated initial customer revenues in October 2020.
Mobile Streams is a mobile content and data intelligence company which operates globally through its subsidiaries in North America, Latin America, Europe and Asia Pacific.
The Board believes that the Streams data offering is the largest opportunity for the group to deliver growth in shareholder value via newly developed products and services. The main focus for the current year will be growing and developing the product and sales pipeline.
“The traditional content delivery side of the business still brings in ongoing revenue and therefore will be continued, however the majority of investment going forwards will be in growing the new data insight and intelligence business,” explained Chairman, Burton.
In March 2021, the company officially moved into the Chinese market with the launch of the Chinese language version of Streams, the first international language version of the service.
At the time, this move marked the first time MOS had launched an additional language version of the Streams platform. As outlined back in January this year, the Group said it anticipates launching the Streams Data service in other key global markets during the year.
Last month, MOS announced its entry into the Dutch market under a new partnership with Quanta Media Group which will see both parties utilise the Streams content platform to launch Quanta’s first three, direct to consumer, mobile content sites in The Netherlands.
Specifically, these sites will be targeted at customers wishing to place sports bets and play online casino games in the Dutch language in The Netherlands once the regulated Dutch i-Gaming market opens on 1 October. According to Quanta, starting October 2021, the Dutch i-Gaming lead generation market is estimated to be worth in excess of €200m per annum.
In particular, MOS outlined the Netherlands launch represents “a major milestone” in the MOS/QMG partnership and opens up opportunities for additional revenue for the group.
In addition, MOS highlighted to investors back in April 2021 that it continues to work with Quanta Media Group to identify opportunities to deliver new revenue sources for the Mobile Streams legacy business as well as assessing other opportunities for collaboration.
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