RentGuarantor Holdings (RGG) has extended its partnership with broadcaster and barrister Rob Rinder MBE for a further year, expanding his role as brand ambassador.
The AIM-listed provider of rent guarantee services said the new agreement will see Rinder continue to support its mission to improve consumer and landlord education around the role of guarantors in the UK private rental sector.
With more than 5.4 million households renting privately in the UK, and numbers rising, the company expects demand for its services to grow. This outlook is supported by regulatory changes under the Renters' Rights Act, which are due to begin implementation from 1 May 2026.
Against this backdrop, RentGuarantor said the partnership will remain a key part of its strategy to inform tenants about professional guarantors as a way to secure rental homes. At the same time, it aims to highlight the benefits for landlords as the lettings landscape evolves.
As part of the agreement, the company will issue Rinder 348,485 warrants to subscribe for new ordinary shares of 10 pence each at an exercise price of 33 pence per share. The warrants will have a life of one year.
RentGuarantor’s Chief Executive Officer Paul Foy said: “We are pleased to extend our partnership with Rob Rinder, whose profile, professionalism and commitment to consumer education continue to add significant value to our mission. As the sector prepares for the implementation of the Renters' Rights Act, his expanded role will support our efforts to raise awareness of the vital function guarantors play for both tenants and landlords.
“I am also delighted that Rob has opted to receive warrants to subscribe for shares in RentGuarantor, which is an indication of his personal investment in our company and vision. I look forward to him further sharing in our success whilst fulfilling this important ambassadorial role.”
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This extension reinforces RentGuarantor’s focus on brand visibility and education ahead of regulatory change. By linking its message to the Renters' Rights Act and aligning its ambassador with equity incentives, the company is signalling confidence in both market growth and its longer-term strategy.